Logo Design

What makes a great logo design?

It’s not easy conjuring an image that captures your vision and emphasizes your company’s strengths. Every entrepreneur has a picture in their own head of what their company stands for, but how does one commit this picture to paper? This question has baffled entrepreneurs since ancient times when Romans and Egyptians daubed adverts onto walls and posters. To help you turn the image in your head into a commercial reality, we asked our designers what exactly makes a great logo. As a result, they came up with seven different answers, each of which is equally valid. When you’re designing your logo, you may wish to use these ‘magnificent seven’ characteristics as a checklist, to measure the potency and viability of your image:

1. It is unique
2. It can be described
3. It suits your purpose
4. It suits your target audience
5. It works across your target media
6. It reflects your offering
7. It defines your key characteristics